First cut for Aircel Durga-puja campaign. Tried doing something illustration based.
Tuesday, December 27, 2011
Thursday, June 30, 2011
Coke IIT Fest
Couple of artworks produced for the IIT delhi Fest ' Rendezvous-2010'. The logo wasnt my decision though :P.
Sobieski Vodka
Sobieski Vodka from Poland was to be launched in india. There brand ambassador at that time was Bruce Willis who they planned to carry forward in India as well. A concept print for the presentation.
Thursday, March 24, 2011
11/3/11- Japan Poster
This is my representation of the disaster in Japan on 11/3/11, caused by the tragic earthquake and tsunami.
Tuesday, March 22, 2011
Activation- Drunken Direction Signs
'First Floor Bar and Restaurant' is a little known beer bar located in Asia's largest IT hub, Nehru Place, New Delhi, India. They approached to us with their problem of not being able to attract too many customers to the bar - their presence getting lost amongst the millions of electronic shops and signboards around. So we came up with an unique SOLUTION :).
The response to this quirky activation-al experiment was overwhelming. The bar reported a 62% increase in footfall in a fortnight ! In a country where experimental advertising is only coming to age, the success of this activation is hopefully going to convince many more clients to experiment with fresh and fun alternative techniques of advertising.
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar
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